Financial Marketing Pros
Pro-Tip #19: Rethink Your Marketing Strategy. Everything is a Campaign.
From the desks of Joe Bayliss & Roy Furr Could you convert far more prospects into clients if you systematically built an entire...
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We're a results-driven marketing agency for financial advisors and financial service companies.
Branding is for ad agencies that don’t want to be held accountable.
Clients don’t hire us to grow their website traffic, generate clicks, or build awareness. They hire us to help them generate high-quality prospects that turn into customers. They expect a tangible result from their investment.
Most financial marketing companies hang their hat on a specific advertising medium. But we believe your message and your offer are the most important pieces of the marketing puzzle. Ultimately, this is what will determine whether your prospect takes action, or ignores you — regardless of the medium.
Our roster of clients speaks volumes about who we are and what we do. They are hard-charging advisors who are dominating their markets. And nearly all of them have been with us between 5 and 12 years.
We believe ...
Your copy matters most.
Most people are focused on the advertising medium, but the message and the offer is almost an after-thought. Yet this is what will ultimately determine the success of any campaign - regardless of the medium.
Track every lead.
Tracking every lead enables you to hold every marketing dollar accountable. When you know what is and isn’t working, you make data-driven decisions. Opinions go out the window. And your marketing investment becomes more efficient every day.
Conduct short, inexpensive tests.
If you put the right message in front of the right audience, it’s not uncommon to see results on day one. We see this play out all the time. So, there’s no need to commit big dollars or long term contracts until you know you have a proven winner.
Create multiple marketing channels.
Advertising mediums or messages can fatigue and become less effective over time. That’s why it’s critical you don’t become too reliant on any single medium. Always be looking for that next great lead source.
Have a process to convert leads.
If you don’t have a process to convert leads, you’re dropping the ball on the one yard line. Create a lead conversion strategy and make it an ongoing training effort with your team.
Free Report
5 Marketing Secrets from a $2 Billion Advisor
In just 11 years, Ryan Thacker and Tyson Thacker grew B.O.S.S. Retirement Solutions into a $2 billion advisory firm.
There are many contributing factors to their success. And marketing is one of them. We’ve been the marketing arm for B.O.S.S. since the beginning. In this free report, we share 5 marketing secrets that have been the foundation of our strategy for B.O.S.S. and all of our clients.
report
Our Services
We create and manage campaigns from start to finish, including market research, media strategy and negotiation, copywriting, coaching, production, lead tracking, conversion and more.
We’re not tied to any single medium. Our work spans across many different mediums, including email marketing, webinars, radio, television, video, direct mail, advertorial/native advertising, digital, live events and more.
Pro Tips
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