By Joe Bayliss
May 26, 2016
I get this question a lot. What's better ... a radio show, or radio commercials?
I've been doing this for many years now, and my answers may surprise you ...
Radio Show - Advantages
With a radio show, your listeners really get to know you. They know who you are, and how you think, because you're on the air for an hour each week. In fact, they're quietly building a personal relationship with you. And you don't even know it.
So when a call to action motivates them to pick up the phone