By Joe Bayliss
May 9th, 2018
Is the whole radio thing over? Are people even listening to the medium anymore? Or have they migrated to Sirius/XM satellite radio, Pandora or Spotify?
Nielsen Ratings just released a report on media usage across a broad cross section of advertising mediums including radio; television; cable; streaming; and digital.
The results may surprise you …
“Traditional AM/FM radio still reaches 93% of Americans every week - more than those watching television or using a smartphone, TV connected device, tablet or PC.”
But wait, there’s more …
“Even in the age of sophisticated cable TV