FMP Blog

A Surprising Study on AM/FM Radio Listenership. (The Results Aren’t What You Think)

By Joe Bayliss

May 9th, 2018

Is the whole radio thing over? Are people even listening to the medium anymore? Or have they migrated to Sirius/XM satellite radio, Pandora or Spotify?

Nielsen Ratings just released a report on media usage across a broad cross section of advertising mediums including radio; television; cable; streaming; and digital.

The results may surprise you …

“Traditional AM/FM radio still reaches 93% of Americans every week - more than those watching television or using a smartphone, TV connected device, tablet or PC.”

But wait, there’s more …

“Even in the age of sophisticated cable TV

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If You Use Radio Commercials, Read This …

By Joe Bayliss

April 4, 2018

Does the voice of your radio commercials really matter?

The short answer is yes, it can have a profound impact on your results.

And I’m about to prove it to you with a recent case study with one of our financial advisors …

We ran 60-second commercials on a radio station for 2 weeks. We ran the exact same schedule, and commercial script for both weeks. But there was one variable for this campaign. We used a different person to voice the commercial each week.

The first week we used an on-air personality who

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A Case Study: A 3-Day Radio Campaign That Generated 12 Leads (Including 3 with 7-Figures in Assets).

By Joe Bayliss

April 4, 2018

Traditional media continues to be a great vehicle to reach baby boomers. They grew up listening to radio and watching TV. And they continue to spend hours with these mediums every day.

I’ve always been a big fan of radio commercial campaigns. These can be a great option to supplement a weekend show, or as a standalone platform. There are 2 significant benefits that come with a commercial campaign …

1. You will reach a much larger audience Monday - Friday than you ever will with a weekend show. In fact, the audience could

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Is There a Line of People Waiting to Talk to You After Your Show?

By Joe Bayliss

March 20, 2018

I recently attended a TEDx Talk. This was a great opportunity for me to see a dozen 15-minute speeches in one sitting. And there are great parallels with what you do every week with your radio or TV show.

Each TEDx speaker had something important to say. But as you might expect, some speakers did a better job than others. Some speakers connected with the audience, and others didn’t.

The speakers that didn’t connect with their audience used slides that included a lot of text. They stumbled as they glanced back and forth between

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A Case Study: 2,272 Leads in 1 year

By Joe Bayliss

January 30, 2018

I had a call with one of our clients recently to review our lead performance for 2017.
We generated 2,272 leads, which was 51% of their total leads for the year.
I can’t reveal our specific strategies, but here’s how it broke out …

  • 340 leads from Platform 1
  • 575 leads from Platform 2
  • 270 leads from Platform 3
  • 254 leads from Platform 4
  • 693 leads from Platform 5
  • 140 leads from Platform 6

You see a lot leads.
But I see something different.
This kind of clarity only comes from carefully tracking leads.

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A Case Study of Generating 3X More Leads … Overnight.

By Joe Bayliss

January 18, 2018

I received the text below from our new client in Naples, Florida one Sunday morning …

“We got 20 phone calls from today’s TV platform so far today! We have never had this many before. It’s more than double! I’m so appreciative and happy you are helping us!”

This is the exact same TV platform the client used in the past.
The only difference was their message (we wrote their content, and calls to action).
As it turns out, the client ended up generating a total of 25 leads on Sunday, not 20.


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5 Marketing Lessons You Can Take To The Bank

By Joe Bayliss

September 28, 2017

This is the best marketing advice I could ever give you.

We have worked with a lot of financial advisors over the years.
Some are more sophisticated marketers than others.

But we have a small core of advisors that have been with us for years.
Not surprisingly, they kill it each and every year.
When I say “kill it,” I’m not talking about 20%, or 50% growth.
I’m talking about mind-blowing growth you’d give your left arm for (including one with 1,015% growth over the past 4 years).

This growth hasn’t just changed their

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Are You Making Knee-jerk Marketing Decisions?

By Joe Bayliss

June 16, 2016

It happens to the best of us.

You attend an industry function. An advisor speaks to his unprecedented growth and the marketing platform that’s driving an incredible number of leads. You get all revved up. This is the silver bullet you’ve been looking for. And by the time you get home you’ve turned your marketing platform upside down.

Or, a colleague, a sales rep, or someone else whispers in your ear about their marketing opinion. And that one conversation causes you to take your marketing in a totally different direction.

(Image Source)

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How to Avoid Being Sold a Bag of (Media) Goods

By Joe Bayliss

June 9, 2016

This is not going to be a popular post with my friends in radio and television.

But everything I’m about to share with you, is true.

You can take it to the bank.

It will prevent you from ever being sold a bag of goods in the future.

And ultimately, it will save you thousands, if not tens of thousands of dollars.

Not to mention a lot of time, and angst.

There is a very different dynamic when a radio/tv sales rep calls you about their station, versus you reaching out to all stations

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The One Thing That Will Help You Make Better Marketing Decisions

By Joe Bayliss

June 1, 2016

I recently wrote a white paper, 7 Surprisingly Simple Marketing Lessons from Top Producers.

This post is a longer version of one of the 7 lessons.

If you want to download the full report, click HERE.

This is what separates the men from the boys.

And this is what separates those advisors who are making informed marketing decisions and growing their business – versus blindly throwing darts at a board.

They are tracking their results.

I spent “x” amount of dollars on this show/campaign.I generated “x” number of leads.

We converted “x” into appointments.

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