By Joe Bayliss
June 16, 2016
It happens to the best of us.
You attend an industry function. An advisor speaks to his unprecedented growth and the marketing platform that’s driving an incredible number of leads. You get all revved up. This is the silver bullet you’ve been looking for. And by the time you get home you’ve turned your marketing platform upside down.
Or, a colleague, a sales rep, or someone else whispers in your ear about their marketing opinion. And that one conversation causes you to take your marketing in a totally different direction.