Lead Generation

Are You Making Knee-jerk Marketing Decisions?

By Joe Bayliss

June 16, 2016

It happens to the best of us.

You attend an industry function. An advisor speaks to his unprecedented growth and the marketing platform that’s driving an incredible number of leads. You get all revved up. This is the silver bullet you’ve been looking for. And by the time you get home you’ve turned your marketing platform upside down.

Or, a colleague, a sales rep, or someone else whispers in your ear about their marketing opinion. And that one conversation causes you to take your marketing in a totally different direction.

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The One Thing That Will Help You Make Better Marketing Decisions

By Joe Bayliss

June 1, 2016

I recently wrote a white paper, 7 Surprisingly Simple Marketing Lessons from Top Producers.

This post is a longer version of one of the 7 lessons.

If you want to download the full report, click HERE.

This is what separates the men from the boys.

And this is what separates those advisors who are making informed marketing decisions and growing their business – versus blindly throwing darts at a board.

They are tracking their results.

I spent “x” amount of dollars on this show/campaign.I generated “x” number of leads.

We converted “x” into appointments.

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Which is Better … A Radio Show or Radio Commercials?

By Joe Bayliss

May 26, 2016

I get this question a lot. What's better ... a radio show, or radio commercials?

I've been doing this for many years now, and my answers may surprise you ...​

Radio Show - Advantages

With a radio show, your listeners really get to know you. They know who you are, and how you think, because you're on the air for an hour each week. In fact, they're quietly building a personal relationship with you. And you don't even know it. 

So when a call to action motivates them to pick up the phone

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Is Radio Dead?

By Joe Bayliss

May 12, 2016

Is radio dead? Are listeners fleeing to online radio platforms? Is radio getting overloaded with too many financial advisors?

There are 3 reasons why I still love radio for financial advisors. 

One: It Works. You can’t argue with results. This medium continues to consistently generate leads for financial advisors. For many, it’s the primary marketing engine that drives their business. I see advisors pour money into various other media platforms (cable tv; direct mail; digital) with little to no results.

Two: ​The presidential election is driving record levels of listeners to radio’s spoken word formats

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