FMP Blog

Which is Better … A Radio Show or Radio Commercials?

By Joe Bayliss

May 26, 2016

I get this question a lot. What's better ... a radio show, or radio commercials?

I've been doing this for many years now, and my answers may surprise you ...​

Radio Show - Advantages

With a radio show, your listeners really get to know you. They know who you are, and how you think, because you're on the air for an hour each week. In fact, they're quietly building a personal relationship with you. And you don't even know it. 

So when a call to action motivates them to pick up the phone

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Is Radio Dead?

By Joe Bayliss

May 12, 2016

Is radio dead? Are listeners fleeing to online radio platforms? Is radio getting overloaded with too many financial advisors?

There are 3 reasons why I still love radio for financial advisors. 

One: It Works. You can’t argue with results. This medium continues to consistently generate leads for financial advisors. For many, it’s the primary marketing engine that drives their business. I see advisors pour money into various other media platforms (cable tv; direct mail; digital) with little to no results.

Two: ​The presidential election is driving record levels of listeners to radio’s spoken word formats

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Content is King

By Joe Bayliss

May 3, 2016

You can take this to the bank.

There’s a lesson that’s taken me a long time to learn. Your marketing content will determine your success or failure. Your content is everything. Period.

This goes for your radio or television shows, or interviews ... For your commercials ...Your workshops... Everything.

Yet this is the one area where 99% of advisors take a shortcut. And thats a mistake that winds up costing them thousands of dollars.

Here’s why ...

You could buy a high frequency advertising schedule on the highest rated radio station in your

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