Here's How We're Different

We work with some of the largest financial advisors in the country.
Here’s why they chose us …


Regardless of the advertising medium, your message is everything. If your message fails to inspire your prospect, you just wasted a lot of time and money. Our secret sauce is creating advertising that engages, and motivates the prospect to take action. We take what’s complex, and make it simple. And the results are swift, and significant.

Strategy/Media Buying

We should confess something right now. What we know about buying media should be illegal. We came from media, and we have the scars to prove it. So, we really have an unfair advantage at the negotiating table. We know what moves the needle. We know what’s a waste of money. And this benefits our advisors in a meaningful way.

Independent and Market Exclusive

We're an independent, direct response advertising agency. There are no strings attached to any IMO’s or FMO’s. So, you don't give up control of your marketing, or your business. We think that's important. And we only work with one advisor in each market. This ensures you have a unique “voice.” And it gives you a huge competitive advantage. 

The Team

Joe Bayliss


Hi, I’m Joe. My days are filled with writing radio and television shows, interviews, blogs and commercials. And when I’m not writing, I’m studying about writing. On that rare occasion when I'm not working, you'll find me swimming, surfing, running, skiing, or planning my next adventure somewhere far away. I live in California (we're not all bad). And my sidekick is Johnny Cash. He's the best damn black lab you'll ever meet.

Sophie Aaron

Process & Operations Manager

Hey there, I’m Sophie. Like you, I care about making things happen - quickly. I'm a stickler for communication, process, and technology, and am committed to making the gears turn around here. For both the business' and my sake, I make sure to go to bed every night less ignorant than I was when I woke up. Originally from Truckee, California (I know - I barely know where it is either), I now live in Boise, Idaho where I work remotely, do hot yoga, practice mixed martial arts, and take care of my family.

Andrew Frischerz


Hey, I’m Andrew. And just like Joe, my life is pretty much consumed with the creative side of the business writing financial content. Every day we’re trying to up our game and that makes for a busy schedule. I live in the greater Los Angeles area with my beautiful wife, son and trusty sidekick and editor, Hutch (French bulldog).

FMP Social

Here's what we have to say.