• WE WRITE
    MARKETING
    COPY THAT
    SELLS.

  • WE WORK
    exclusively
    with financial
    advisory firms

Your copy is the most important piece of the marketing puzzle.

The discussions that go on between advisors and financial marketing agencies typically revolve around using a specific advertising medium. They believe the answer to more leads is with email marketing, digital, TV, or whatever.

We have a different take.

We believe the most important piece of a campaign is your copy. It’s what you say that will determine whether you engage your prospect and motivate them to take action, or be ignored like wallpaper. And this is true with any medium.

What our clients
say about us

“I’ve wasted a lot of money on marketing. It wasn’t the wrong medium. It was the wrong copy! We now use FMP for almost all messaging."

Anthony Pellegrino

Goldstone Financial Group
"Our first radio show took us from 0 to 21 leads. Same show. Same day and time. Same host. The only difference was FMP’s content."

David Lukas

David Lukas Financial
“Hands down the best direct response copywriters in the business!”

Ryan Thacker & Tyson Thacker

BOSS Retirement Solutions
“FMP’s digital copy has outperformed anything else we’ve tested.”

Brad Fugate

Blue Ridge Wealth
“We’ve been able to consistently get results from radio commercials for 11+ years. And it’s because of FMPs copy.”

Bill Demaree

Demaree Retirement Services
  • We’ve built our reputation 
    on writing copy that sells. 
    And that copy transcends 
    all mediums.
  • But we do a lot more than that. Our services include research, strategy, media buying, copy, production, execution, tracking and lead conversion.
  • Our projects span direct mail, digital, social media, radio, TV, infomercials, branded articles, email, events, webinars, white papers, print.

WE believe...

1

Your copy is the most important piece of the campaign.

Your copy will determine whether your message engages your prospect and motivates them to take action, or ignores you like wallpaper.
2

Track every lead.

Tracking every lead enables you to hold every marketing dollar accountable. You start making data-driven decisions. Opinions go out the window. And your marketing investment gets more efficient every day.
3

Conduct short, inexpensive tests.

If you put the right message in front of the right audience, it’s not uncommon to see results on day one. So, there’s no need to make big financial or long-term commitments until you know something works.
4

Create multiple marketing channels.

Advertising mediums often behave like antibiotics. Over time they can fatigue and become less effective. That’s why it’s critical you aren’t too reliant on any single medium. Always be looking for that next great lead source.
5

Have a process to convert leads.

If you don’t have a system to convert incoming leads, you’re essentially dropping the ball on the one yard line. And you’re wasting a lot of time, money and effort. Create a lead conversion strategy and make it an ongoing training effort with your team.

LET'S HAVE A CONVERSATION

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