The discussions that go on between advisors and financial marketing agencies typically revolve around using a specific advertising medium. They believe the answer to more leads is with email marketing, digital, TV, or whatever.
We have a different take.
We believe the most important piece of a campaign is your copy. It’s what you say that will determine whether you engage your prospect and motivate them to take action, or be ignored like wallpaper. And this is true with any medium.